Mike Salisbury
Mike Salisbury is the President of the Reno Agency, a century-old insurance agency, located between Grand Rapids and Kalamazoo. With 26 years at Reno, including 21 as owner, Mike handles everything from sales and operations to HR and carrier relations. He has navigated through market changes, acquired a local agency, and seeks smaller agency owners for non-private equity perpetuation plans.
After leaving Vertafore in 2020, Mike evaluated several AMS options but had an expensive learning experience when he chose another AMS for three years. By the spring of 2023, knowing he was going to make a change in 2024, he asked to attend the Hawksoft User Group convention in Texas for one final vetting of the software. But it was the Hawksoft culture that ultimately sold the system. In 2024, Reno Agency started the year on the outgoing CMS version and upgraded in July to the (current) Hawksoft Version 6. In that that time Reno integrated it with InsuredMine CRM, RingCentral, and the Insurance Agent app. Reno Agency has been a Microsoft 365 agency, operating server-free for over 10 years.