2026 Convention & Trade Show

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Registration is open

Regular registration rates are live now through 2/2.

Lock in your spot for three days of education, connection, and practical takeaways you’ll use back at the agency.

Rate window: Now – 02/02

Registration rates increase on 02/03/26.

Click the link above for a full description of registration options and pricing

Regular registration rates available through February 02, 2026

Registration Type	Early Bird
Full Convention Registration	$525
Monday Evening & Tuesday ONLY	$450
Wednesday ONLY (CSR Day)	$225

Convention Location • Radisson Kalamazoo

Feb 16–18, 2026 · Radisson Plaza Hotel & Suites · Kalamazoo, MI

Learning, networking, exhibitors, and insights to help your agency grow, lead, and thrive.

Rooms are limited. Check our hotel webpage for links to the Radisson and Hilton Garden Inn.

Feb 16 • 11:30 AM Arcadia Ballroom

Monday Keynote

Creating Motivation That Lasts When You’re Never Done

3 reasons to catch this

Feb 18 • 11:30 AM Arcadia Ballroom

Wednesday Keynote

Magnetic Communication: Built to Last

3 reasons to catch this