2026 Convention & Trade Show

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Registration is open

Regular registration rates are live now through 2/2.

Lock in your spot for three days of education, connection, and practical takeaways you’ll use back at the agency.

Rate window: Now – 02/02
Registration rates increase on 02/03/26.
Big I Michigan Convention 2026

Register by 02/02 to secure regular rates.

Convention Registration Pricing

Click the link above for a full description of registration options and pricing

Regular registration rates available through February 02, 2026

Registration Type Early Bird
Full Convention Registration $525
Monday Evening & Tuesday ONLY $450
Wednesday ONLY (CSR Day) $225

Radisson Plaza Hotel & Suites, Kalamazoo Convention Location • Radisson Kalamazoo
2026 Convention & Trade Show

2026 Big I Michigan Convention & Trade Show

Feb 16–18, 2026 · Radisson Plaza Hotel & Suites · Kalamazoo, MI

Learning, networking, exhibitors, and insights to help your agency grow, lead, and thrive.

Hotel Information
Rooms are limited. Check our hotel webpage for links to the Radisson and Hilton Garden Inn.

Keynote Spotlights

Feb 16 • 11:30 AM Arcadia Ballroom
Monday Keynote

Jess Ekstrom

Creating Motivation That Lasts When You’re Never Done

3 reasons to catch this
  • Build intrinsic motivation that actually lasts
  • Translate purpose into daily problem solving
  • Simple creative habits to keep teams energized
Feb 18 • 11:30 AM Arcadia Ballroom
Wednesday Keynote

Sandy Gerber

Magnetic Communication: Built to Last

3 reasons to catch this
  • EQ as a measurable leadership edge
  • Magnetic Communication™ to build trust fast
  • Go-to habits for tough conversations